The first logo to be trademarked was the Bass red triangle in 1876 Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Consultancies and trades-groups in the commercial arts were growing and organizing by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. The arts were expanding in purpose-from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks, and the development of printing technology.Īs the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. So if you are pondering creating your own logo or having a custom logo designed for your business, here are some awesome single color logos to help you with your one color logo design inspiration.Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c. While many companies may prefer to use multiple colors in their logo designs, opting for a one color logo can be an especially great idea for a small business or a business that is just getting started. While this might not be a huge consideration if the logo is used primarily online, it can be very helpful in minimizing costs when printing promotional items such as business cards, stationary, and pens. One color logos tend to be more cost effective than multi-colored logos. Not only are busy, complicated designs often visually unappealing, they are often more expensive to create and reproduce. Because they tend to be simpler in design, they also tend to be easier to scale, and a strong logo ought to look good both large and small. Single color logos are generally comprised primarily of shape and negative space, which makes it difficult to create a design that is too busy and potentially visually unappealing. Unlike logos that incorporate multiple colors, for which contrast can be an issue, one color logos can also easily be printed in grayscale without any revisions. They can be printed or reproduced in any color. Single color logos translate well into multiple mediums, such as faxes, black and white copies, business cards, stationary, and emblems embroidered on clothing. One color logo designs can also be incredibly versatile, which is another really important aspect of any strong logo. Given how quickly we move in our modern society, brand clarity is a key component of a good logo design. We are so accustomed to seeing multi-colored logos everywhere we look perhaps a one color logo will stand out, and make us take a second glance.Ī single color logo can communicate your brand concisely, especially with the assistance of an adept graphic designer. However, a logo design comprised of a single color can be deceptively simple, which can ultimately make it quite memorable in our our colorful lives. We are surrounded by color, so a multi-colored logo is appealing for a multitude of reasons. Our world is bright, busy, and moving faster than most of us.